Starting a company primarily as an online eCommerce player requires leading-edge external and internal analysis. It can be done by a team of professionals who would gather the info, data and answer the fundamental questions about the audience you target, market approach, as well slice and dice the key metrics you need to check regularly.
Even before you start, you’ll definitely need to prepare yourself to be able to setup analytics and track key valuable marketing metrics. Metrics like Cost of Customer Acquisition (CAC), Customer Lifetime Value (LTV), Retention Rates, a share of repeat customers, and other financial metrics are essential.
Like no other we understand that standing still marketing-wise can cost people their jobs, so we perform our tasks systematically according to the strategy we developed early on. Having a strategy is great, but consistently acting on it is the issue many digital marketing firms fail to do. We offer comprehensive solutions both online and offline.
No doubts, each business should have its own strategy based on its target market, audience, features and product values. Nevertheless, below you can find a general outline you can follow to structure your preparation, develop and go-to-market stages.